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The professional use of sound as an strategic profiling tool is often undervalued by retailers. Target group oriented use of sound and / or music at the POS can positively influence the well-being of the customers ánd the sales staff. It reduces the flow of stress hormones and supports the formation of positive emotions. Our projects have already proven that KPI's like frequency (foot-fall), average check and the conversion rate can be positively influenced with the help of sound. Retail branding GmbH has professional composers in their team that covers all possible music and sound styles available. What is the sound of your company? We answer this question with qualified target group research and with the help of the genetic code of retail companies.
The sound tells the story!
Bart Ooijman - director store branding division
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