Goodbye Groupon, Hello Wrapp?
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After the disapointing results of Groupon the next mobile marketing trend is confronting marketeers around the world; “social gifting.” Social gifting makes it possible for social network users like Facebook to give or receive promotional gift cards or to contribute in a group to give joint presents. In spite of early adopters like CashStar, SocialGift, Groupcard Apps and DropGifts at the moment one of the most trending providers of social gifting is the Swedish start-up "WRAPP". Wrapp comes as a mobile app for iOS and Android, you can download and connect it to your Facebook account.
Wrapp CEO Hjalmar Winbladh describing his service:
“You and I get to give our friends free gifts and promotional cards from great retailers, the gifts we give are stored in our friends’ phones so they’re always with them when they want to buy something they really want, and the merchants get a proven customer acquisition and retention platform built on Wrapp’s friend-to-friend marketing for conducting performance-based campaigns.”
How does it work?
Wrapp is cooperating with more then 60 world famous brands like H&M, GAP and Sephora. Eddie Bauer is the chairman, which gives the company a lot of retail experience. The founders of LinkedIn and Skype are members of the board.
What is the benefit for the retailer?
Wrapp reports that social gifting often results in a much higher check than the amount of the original gift. Each Wrapp related purchase is 4 till 6 times higher then the initial amount of the gift received by Wrapp.Of course this figures are provided by Wrapp and should be interpret as slightly optimistic but it reflects the potential of this effective form of marketing combining the social and mobile aspects.
Wrapp is coming to Germany soon (now available in: US, UK, Norway and Sweden)
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