Project: Bata Palladium, Prague
Sales space: 290m²
Opening after reconstruction: April 2012
After the new shop design of Bata Wenceslas square, Prague, the first reconstructed Bata city store has opened his doors for the customers. The great results of the first two month after the opening shows that the customers highly appriciate the breathtaking new shop design by retail branding GmbH.
Montag, 7. Mai 2012
Successfull opening of the first Quadrat flagship store.
(consumer electronics, Kirov, Russia)
retail branding GmbH was choosen to execute the re-branding and re-positioning of company Quadrat (consumer electronics) in Kirov (Russia).
Tasks:
- retail strategy for four formats
- store design for four formats
- development of the new corporate identity (logo and colours) - visual merchandising concept
The store in Kirov (2500m² Green House center) is truly a unique consumer electronics house in Russia and Europe.
generous service areas for the clients well-being
The multi-colour concept is strongly supporting the companies soul and attitude for serving clients on the highest level.
Examples of the corporate items designed by retail branding GmbH
Freitag, 27. April 2012
Project glass - Augmented reality by Google
DU / NL / RUS : please use the translate service at the bottom
Chance or risk for bricks retailers?
The
possibility to compare product features and -prices with one push on
the button is already reality, will it soon be possible by only looking
at the product?
Retailers should re-invent the social role of
shopping, create third places where people meet people, not only bricks,
shop fitting, maschines, products, prices and employees. The emotion
should be the focus of communication, the added value should invite
customers to put down their glasses and take time to enjoy real life and
recognize that there is more then the lowest price.
- Bart Ooijman - director store branding division retail branding GmbH
Freitag, 23. März 2012
Opening Bata flagship store
Prague, Wenceslas square, 7 floors shoes
DU / NL / RUS : please use the translate service at the bottom
Women's floor
Project scope by retail branding GmbH:
- Comprehensive store design for five floors - Shop fitting design - Ceiling- and floor concept - Graphic design - Signing concept - POP material concept - Light concept ( in cooperation with company Zumtobel) - Visual merchandising handbook - Visual merchandising staff training
Men's floor
Target group oriented emotions
Perfect instore orientation
Sales active visual merchandising
Ground floor
Attractive and impulse oriented accessory concept near the cashdesk zones.
Outdoor and Sports, 3rd floor
The outdoor section carries a authentic look and feel, created by big back-lighted visuals, authentic materials and decorative elements. Visuals on key focus points optimize the customer flow on every floor.
Kids floor
Freitag, 24. Februar 2012
Sound branding by retail branding GmbH
DU / NL / RUS : please use the translate service at the bottom
The
professional use of sound as an strategic profiling tool is often undervalued
by retailers. Target group oriented use of sound and / or music
at the POS can positively influence the well-being of the customers ánd the sales staff. It
reduces the flow of stress hormones and supports the formation of positive
emotions. Our projects have already proven that KPI's like frequency
(foot-fall), average check and the conversion rate can be positively influenced
with the help of sound. Retail branding GmbH has professional composers in
their team that covers all possible music and sound styles available. What is
the sound of your company? We answer this question with qualified
target group research and with the help of the genetic code of retail companies.
The sound tells the story!
Bart Ooijman - director store branding division
Samstag, 21. Januar 2012
Goodbye Groupon, Hello Wrapp?
DU / NL / RUS : please use the translate service at the bottom
After the disapointing results of Groupon the next mobile marketing trend is confronting marketeers around the world; “social gifting.” Social gifting makes it possible for social network users like Facebook to give or receive promotional gift cards or to contribute in a group to give joint presents. In spite of early adopters like CashStar, SocialGift, Groupcard Apps and DropGifts at the moment one of the most trending providers of social gifting is the Swedish start-up "WRAPP". Wrapp comes as a mobile app for iOS and Android, you can download and connect it to your Facebook account.
Wrapp CEO Hjalmar Winbladh describing his service:
“You and I get to give our friends free gifts and
promotional cards from great retailers, the gifts we give are stored in
our friends’ phones so they’re always with them when they want to buy
something they really want, and the merchants get a proven customer
acquisition and retention platform built on Wrapp’s friend-to-friend
marketing for conducting performance-based campaigns.”
How does it work?
Wrapp is cooperating with more then 60 world famous brands like H&M, GAP and Sephora. Eddie Bauer is the chairman, which gives the company a lot of retail experience. The founders of LinkedIn and Skype are members of the board.
What is the benefit for the retailer?
Wrapp reports that social gifting often results in a much higher check than the amount of the original gift. Each Wrapp related purchase is 4 till 6 times higher then the initial amount of the gift received by Wrapp.
Of course this figures are provided by Wrapp and should be interpret as slightly optimistic but it reflects the potential of this effective form of marketing combining the social and mobile aspects.
Wrapp is coming to Germany soon (now available in: US, UK, Norway and Sweden)