Opening Korablik (new store design by rbGmbH)

Yesterday the first brand-new Korablik store opened his doors in SC "Golden Babylon" Moscow. The store brand is positioned as a kids speciality store.

retailbranding GmbH developed the concept in every detail:
- store branding strategy
- new corporate design (logo, colors, ...)
- new corporate identity
- store design
- visual merchandising








The first customer feedback is very positive. More stores will be opended soon.

New shop design for Bata Palladium, Prague

Project: Bata Palladium, Prague
Sales space: 290m²
Opening after reconstruction: April 2012

After the new shop design of Bata Wenceslas square, Prague, the first reconstructed Bata city store has opened his doors for the customers. The great results of the first two month after the opening shows that the customers highly appriciate the breathtaking new shop design by retail branding GmbH.

Successfull opening of the first Quadrat flagship store.

(consumer electronics, Kirov, Russia)

retail branding GmbH was choosen to execute the re-branding and re-positioning of company Quadrat (consumer electronics) in Kirov (Russia).

Tasks:
- retail strategy for four formats
- store design for four formats
- development of the new corporate identity (logo and colours)
- visual merchandising concept

The store in Kirov (2500m² Green House center) is truly a unique consumer electronics house in Russia and Europe.

generous service areas for the clients well-being


The multi-colour concept is strongly supporting the companies soul and attitude for serving clients on the highest level.

Examples of the corporate items designed by retail branding GmbH

Project glass - Augmented reality by Google

DU / NL / RUS : please use the translate service at the bottom

Chance or risk for bricks retailers?
The possibility to compare product features and -prices with one push on the button is already reality, will it soon be possible by only looking at the product?
Retailers should re-invent the social role of shopping, create third places where people meet people, not only bricks, shop fitting, maschines, products, prices and employees. The emotion should be the focus of communication, the added value should invite customers to put down their glasses and take time to enjoy real life and recognize that there is more then the lowest price.


- Bart Ooijman - director store branding division retail branding GmbH

Opening Bata flagship store
Prague, Wenceslas square, 7 floors shoes

DU / NL / RUS : please use the translate service at the bottom

Women's floor

 Project scope by retail branding GmbH:

- Comprehensive store design for five floors
- Shop fitting design
- Ceiling- and floor concept
- Graphic design
- Signing concept
- POP material concept
- Light concept ( in cooperation with company Zumtobel)
- Visual merchandising handbook
- Visual merchandising staff training

Men's floor

Target group oriented emotions

Perfect instore orientation

Sales active visual merchandising

Ground floor

Attractive and impulse oriented accessory concept near the cashdesk zones.

Outdoor and Sports, 3rd floor

The outdoor section carries a authentic look and feel, created by big back-lighted visuals, authentic materials and decorative elements. Visuals on key focus points optimize the customer flow on every floor.

Kids floor

Sound branding by retail branding GmbH

DU / NL / RUS : please use the translate service at the bottom

The professional use of sound as an strategic profiling tool is often undervalued by retailers. Target group oriented use of sound and / or music at the POS can positively influence the well-being of the customers ánd the sales staff. It reduces the flow of stress hormones and supports the formation of positive emotions. Our projects have already proven that KPI's like frequency (foot-fall), average check and the conversion rate can be positively influenced with the help of sound. Retail branding GmbH has professional composers in their team that covers all possible music and sound styles available. What is the sound of your company? We answer this question with qualified target group research and with the help of the genetic code of retail companies.

The sound tells the story! 

Bart Ooijman - director store branding division

Goodbye Groupon, Hello Wrapp?

DU / NL / RUS : please use the translate service at the bottom 

 

After the disapointing results of Groupon the next mobile marketing trend is confronting marketeers around the world; “social gifting.” Social gifting makes it possible for social network users like Facebook to give or receive promotional gift cards or to contribute in a group to give joint presents. In spite of early adopters like CashStar, SocialGift, Groupcard Apps and DropGifts at the moment one of the most trending providers of social gifting is the Swedish start-up "WRAPP". Wrapp comes as a mobile app for iOS and Android, you can download and connect it to your Facebook account.

Wrapp CEO Hjalmar Winbladh describing his service:

“You and I get to give our friends free gifts and promotional cards from great retailers, the gifts we give are stored in our friends’ phones so they’re always with them when they want to buy something they really want, and the merchants get a proven customer acquisition and retention platform built on Wrapp’s friend-to-friend marketing for conducting performance-based campaigns.”

 How does it work?

Wrapp is cooperating with more then 60 world famous brands like H&M, GAP and Sephora. Eddie Bauer is the chairman, which gives the company a lot of retail experience. The founders of LinkedIn and Skype are members of the board.

What is the benefit for the retailer?

Wrapp reports that social gifting often results in a much higher check than the amount of the original gift. Each Wrapp related purchase is 4 till 6 times higher then the initial amount of the gift received by Wrapp.
Of course this figures are provided by Wrapp and should be interpret as slightly optimistic but it reflects the potential of this effective form of marketing combining the social and mobile aspects.

Wrapp is coming to Germany soon (now available in: US, UK, Norway and Sweden)

Wrapp link to:
Android
iOS
Internet version


Bart Ooijman, director store branding division, retail branding GmbH.