Project glass - Augmented reality by Google
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The possibility to compare product features and -prices with one push on the button is already reality, will it soon be possible by only looking at the product?
Retailers should re-invent the social role of shopping, create third places where people meet people, not only bricks, shop fitting, maschines, products, prices and employees. The emotion should be the focus of communication, the added value should invite customers to put down their glasses and take time to enjoy real life and recognize that there is more then the lowest price.
- Bart Ooijman - director store branding division retail branding GmbH
