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Opening Bata flagship store
Prague, Wenceslas square, 7 floors shoes

DU / NL / RUS : please use the translate service at the bottom

Women's floor

 Project scope by retail branding GmbH:

- Comprehensive store design for five floors
- Shop fitting design
- Ceiling- and floor concept
- Graphic design
- Signing concept
- POP material concept
- Light concept ( in cooperation with company Zumtobel)
- Visual merchandising handbook
- Visual merchandising staff training

Men's floor

Target group oriented emotions

Perfect instore orientation

Sales active visual merchandising

Ground floor

Attractive and impulse oriented accessory concept near the cashdesk zones.

Outdoor and Sports, 3rd floor

The outdoor section carries a authentic look and feel, created by big back-lighted visuals, authentic materials and decorative elements. Visuals on key focus points optimize the customer flow on every floor.

Kids floor